Process Communication Model® has a wide range of applications.

You can apply this methodology in order to better meet yourself and your needs, in order to better manage your team, become a seller who always gets “YES!”, to reduce conflicts, and relieve stress forever.

Some of the areas where the application of PCM gives outstanding results are:


If we want to manage people we need to get to know them. By using PCM and learning about the personality structure of their associates, managers are able to adapt their managing style to all employees. PCM also provides managers with clear guidance on what are the preferred methods of management, appropriate ways of organising activities, as well as preferred working environments for different types of personalities. Thanks to PCM, managers are able to increase their performance and effectiveness and organise all the steps necessary to achieve goals.


Every successful leader has a clear vision and the ability to make people follow him. To achieve this, he needs to know both himself and the people he works with. That is why the PCM methodology is very applicable in this field. PCM helps leaders discover what motivates them and others. Thanks to those insights leaders manage to surround themselves with people who are able to carry out the planned activities successfully and who are inspired and full of enthusiasm to complete their tasks.

Sales skills

PCM provides extremely simple and useful tools that can help people working in sales understand the different personality types of their clients and their psychological needs. This knowledge can help them to approach their clients in the most effective way. Most importantly, by studying PCM, people working in sales can learn how to cope with rejection and make interaction productive despite it. Salespeople who practice PCM are able to establish stronger, more stable relationships with their clients, who become more loyal and consistent in their purchases.

Team building

It is well known that good teamwork is the key to success. PCM helps managers identify the dynamics within the team and understand the possible causes of miscommunication. With PCM it becomes clear what is hindering team from achieving its objectives and how to fully unleash the creativity and potential of the team. Through PCM, team members and managers learn how to respect their differences, strengths, and potentials. The cooperation is further strengthened by encouraging members to believe in their potential, establish open communication with colleagues and accept their differences.

Stress management

Since stress is very present in today’s society, knowing how to deal with it is an essential skill. PCM enables you to understand which situations are potentially stressful for you as well as how to cope with stress if it occurs. It can also help you understand how different types of personalities behave under stress and give you guidance and tools that can help different types of personalities to cope with situations which may cause stress.

Atria Talent Management has knowledge and technology for talent management that will help you to adopt best practice and ensure that you always make right decisions about your employees.